Alcohol traditionally plays a big role in many different settings in the Danish society. Just one hundred years ago, beer used to be a normal beverage for every meal and our traditions are still very much tied up around alcohol. For years, Danish teenagers have been breaking records when it comes to drinking alcohol. According to the Comparative Child Well-being survey, nearly one in three Danish teenagers aged 13-15 have been drunk at least twice. This puts Denmark at the top two percent in the world of OECD’s list of young consumers of alcohol. Beginning to drink can be seen as a rite of passage into adult life.